Does Value Range Marketing Work?

“Value Range what” you ask. Prudential Value Range Marketing (PVRM) is an exclusive pricing option available through the Prudential network.

Range pricing leads to greater exposure to buyers, which typically results in more showings. It opens the door to negotiations and increases your opportunities for a sale.

Did you see that? It opens the door to negotiations and increases your opportunities for a sale! That is what the seller wants, right? Right!

Here locally our RMLS never played well with the PVRM since they forced us to put the listed home in the system at the top of the price range. This didn’t work because the only people who would find it were those who were looking at or above the highest price option. NOW, the RMLS has fixed this issue by allowing us to place the home “price range” into the Multiple. Thus allowing all buyers the ability to find it if they are looking anywhere in the range of the subject property.

What is my experience with seeing this work? Up until now, not much since it wasn’t advantageous for my sellers to use. But, in the last week I’ve converted 3 listings to this pricing strategy and I’ll let you know.

For this great starter home the seller will entertain offers between $169,900 and $194,876

For this Arnada Park home the seller will entertain offers between $255,900 and $269,000

This wonderful Heights area dayranch will entertain offers between $309,900 and $358,876

More posts by Dale Chumbley

Dale Chumbley is a 2nd generation REALTOR in Vancouver, Washington. He is the founder of one of the most read lifestyle blogs in his marketplace. Dale is recognized nationally for his mix of traditional real estate and technologically cutting edge marketing. He is a lifelong Vancouver, WA resident. In his spare time, Dale enjoys organizing interactive real estate education events, photography, and sharing his city with anyone who will pay attention.